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Why Loyalty Applications?
Customer service increases customer satisfaction to drive customer loyalty and retention. Countless marketing academicians, professionals and statisticians have reiterated the fact that it costs more to acquire a new customer than to retain an existing one. A 2 percent increase in customer retention can earn same profits as a 10 percent reduction in operating costs. In various surveys with CEO’s, loyalty and retention has been stated as their #1 management challenge. Clearly, loyalty programs are vital for companies to grow their businesses in the face of increasing product parity and intensifying competition.
Technology
Nobel Networks ’s Loyalty Application Framework is a web based expert software application that enables companies to create and quickly launch flexible, fully customized loyalty programs. Our framework provides you with the business logic and technology essential for implementing and managing a successful loyalty program. Our framework enables you to put your loyalty program, for merchants, customers and administrators, on the Internet—quickly, efficiently and economically. Front end of the system is divided into various sub-modules:
Administration iZone: Administration iZone allows the loyalty service provider to manage various customers and merchants in the loyalty system. In this internet zone, administrators can:
- Edit customers profile
- Edit merchants profile
- Access account information, current point balance, account history and previous statements for various customers and merchants
- Carry out settlement procedures
- Run standard reports or customize own reports like merchant account report, customer account report, redemption reports and financial reports etc.
- Manage points expiry and points redemption
Merchant iZone: A member’s only website for various merchants (in multiple merchant loyalty solutions) with personalized access. Merchants can view and administer account information, manage offers, special programmes and other short-term customized promotional activities. In Merchant iZone, merchants can:
- View details on the loyalty points awarded.
- Manage offers, promotional activities and special programmes.
- Access account information, account history and previous statements
- Modify their personal profile and contact information
- Award points and deliver privileges to preferred customers
- Maintain reward inventories
Customer iZone: A suite of customizable Web-based services, customer zone gives your customers access to a password-protected, "members-only" Web site, where they can access real-time account information. Members can view account information, edit profiles and redeem online 24 x 7. Information on new offers, special programmes and other short-term customised promotional activities is also available. In Customer Zone, program customers can:
- View reward options
- Redeem points for rewards
- Access account information, current point balance, account history and previous statements
- Modify their personal profile and contact information
Host server: The central server of the loyalty application framework is available in various flavors depending upon the clients needs. System can be configured for various types of usages:
- Single owner system
- Multiple owner - Single point system
- Multiple owner - Multiple schemes system
POS Application: Point of Sale applications are configured as per system requirements and the host server configurations. POS applications are available both for magnetic stripe card based systems as well as smart card based loyalty applications. Technology wise, POS applications are available for various well known terminals like Axalto’s Magic series and Verifone terminals. Standalone PC based applications are available for stores with PC infrastructure availability. Customized POS applications can be developed which can be integrated with existing POS terminals/infrastructure and ECR’s.
Features
Along with the features discussed in various sub sections above, we have various differentiating features that set us apart from our competitors.
- Flexible loyalty schemes: Be it a single merchant system or multiple merchant system, merchant has complete control on the loyalty scheme they want to run. Through our web enabled Merchant iZone, merchant can define:
- Slab Based loyalty - Depending upon the amount of purchase, merchant can define loyalty percentages.
- Transaction frequency based loyalty - Merchant has the flexibility to allot more points to a customer who has a better record of shopping with him.
- Time based loyalty- Merchant has flexibility to allocate different points depending upon time of the day, day of the week or on particular dates. For example, in off peak hours, a restaurant might be offering more points than in peak hours to attract customers when it’s not doing much business. Or a shop might want to lure customers during Christmas days by offering more loyalty percentage points for Christmas shoppers.
- Remote Processing: With our web enables interfaces, administrators can control the application from anywhere in the world. Merchants as well as customers have the ability to remotely access their data.
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